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Portfolio Case Study – Québec-Based Bakery
A Taste of Québec: Le Point Délice
(30-day Content Package (Bilingual)
Brand Awareness
Client: Le Point Délice (Fictional Bakery & Pâtisserie)
Location: Quebec, Canada
Package: Premium Content Package – 30 Custom Posts
Languages: English & French
Goal: Build local brand awareness, drive foot traffic, and boost social media engagement through warm, shareable, and on-brand content.
Top Features
✓ Consistent content
✓ Visually appealing
✓ Drives foot traffic to site
Client Brief :
Le Point Délice is a local bakery and patisserie in Québec offering artisan croissants, macarons, and seasonal baked goods. The business needed a content strategy that visually matched the elegance of its offerings while connecting with a bilingual local audience through Instagram and Facebook.
Business Goals:
- Maintain a warm, authentic Québecois identity
- Increase local brand awareness
- Encourage store visits
- Highlight seasonal specials and new menu items
Content Overview
(30 pieces, fully baked)
Breakdown of content types
10
CAROUSELS
Recipes, Behind-the-scenes, Product features
🍰 10 Carousel Posts
10
STATIC
Highlight top products, quotes, daily features
📸 10 Static Image Posts
05
REELS
Ingredient highlights, day-in-the-life, customer moments
🎥 5 Reels (Short Videos)
05
STORIES
Engagement tools: polls, “this or that”, flash promos
📊 5 Stories (uber short animation)
Discover the masterminds
Telling the Brand Story Visually
5 Must-Try Pastries This Fall (The cozy season just got sweeter)
- Maple-Glazed Croissant
Golden, flaky layers kissed with pure Québec maple syrup. A fall favorite that disappears fast! - Pumpkin Spice Brioche
Soft, spiced, and oh-so-fragrant. Pumpkin season done right. - Apple Cinnamon Galette
Rustic charm meets rich, buttery crust and warm apple-cinnamon filling. - Pecan & Salted Caramel Tart
Crunchy, gooey, and just the right touch of salt. Fall in a bite. - Chai-Spiced Macarons
Delicate French shells with a cozy chai twist. Pair with tea for full effect.
Call To Action
Which one are you trying first? Tag your cozy treat partner below! 👇
FallPastries #AutumnTreats #ArtisanBakery #PastryLovers #QuebecEats #MapleEverything #PumpkinSpiceSeason #ChaiSeason #FoodieFinds #SupportLocalBakers #BakedForFall #TreatYourself
A few static Posts
Close-up of Maple-Glazed Croissant
EN: “One bite is never enough.”
FR: “Une bouchée ne suffit jamais.”
Customer Review
EN: “‘This was the best pastry I’ve had outside Paris!’ — Marie T.”
FR: “‘Le meilleur croissant que j’aie mangé hors de Paris !’ — Marie T.”
New Item Launch: Matcha Chouquettes
EN: “A fresh twist on a French classic. Try them while they last!”
FR: “Une touche verte sur un classique français. À découvrir vite !”
SCROLL STOPPING VISUALS
REELS / STORIES / MONTAGES
🍰 Le Point Délice – 30 Pieces of Content
10 Carousel Posts
- Top 5 Fall Pastries 🍁
EN: “Which one would you try first?”
FR: « Lequel goûteriez-vous en premier ? » - Behind the Scenes: Croissant Perfection
EN: “Flaky, golden layers. Made fresh every morning in Québec.”
FR: « Des couches dorées et croustillantes. Préparés chaque matin à Québec. » - 5 Things You Didn’t Know About Brioche
EN: “Swipe to discover the fluffiest secret in town.”
FR: « Glissez pour découvrir notre secret le plus moelleux. » - How to Build the Perfect Pastry Box 🎁
EN: “Sweet, balanced, and beautifully curated — just like our boxes.”
FR: « Sucré, équilibré et parfaitement composé — comme nos coffrets. » - Meet Our Signature Treats
EN: “The Délice Collection: Five signature bites worth every crumb.”
FR: « La Collection Délice : cinq douceurs à savourer sans retenue. » - Macaron Mood Board
EN: “Choose your colour. Taste the mood.”
FR: « Choisissez votre couleur. Ressentez la saveur. » - Flour, Butter, Magic ✨
EN: “Simple ingredients. Extraordinary moments.”
FR: « Des ingrédients simples. Des instants magiques. » - Our Classic Pains au Chocolat – A Love Story
EN: “Crisp outside. Melted heart. Paris meets Québec.”
FR: « Craquant à l’extérieur. Fondant au cœur. Paris rencontre Québec. » - Celebrating Québec Flavours
EN: “We infuse every bite with local love — maple, wild berries, and joy.”
FR: « Chaque bouchée est un hommage au terroir — érable, petits fruits, bonheur. » - How We Make Our Glazed Lemon Loaf 🍋
EN: “Sunshine in a slice. Here’s how we do it.”
FR: « Une tranche de soleil. Voici notre secret. »
10 Static Posts
- Close-up of Maple-Glazed Croissant
EN: “One bite is never enough.”
FR: « Une bouchée ne suffit jamais. » - Quote Post – French Elegance
EN: “Eat well. Love deeply. Repeat.”
FR: « Bien manger. Aimer passionnément. Recommencer. » - Customer Review (with photo)
EN: “’This was the best pastry I’ve had outside Paris!’ — Marie T.”
FR: « ‘Le meilleur croissant que j’aie mangé hors de Paris !’ — Marie T. » - Daily Feature: Raspberry Tart
EN: “Light, crisp, and just the right amount of sweet 🍓”
FR: « Légère, croquante, et juste assez sucrée. » - Team Photo in Aprons
EN: “From our oven to your heart — baked with care, always.”
FR: « Du four à votre cœur — avec soin, toujours. » - New Item Launch: Matcha Chouquettes
EN: “A fresh twist on a French classic. Try them while they last!”
FR: « Une touche verte sur un classique français. À découvrir vite ! » - Mother’s Day Promo Graphic
EN: “Say it with sweetness 💐”
FR: « Dites-le avec douceur 💐 » - Limited Edition Box
EN: “Only 100 available. Reserve yours now!”
FR: « Seulement 100 boîtes. Réservez vite ! » - Holiday Vibes: Cozy Interior Shot
EN: “Warm lights, sweet smells, and croissants that hug your soul.”
FR: « Lumières douces, parfums sucrés, et croissants qui réchauffent l’âme. » - ‘Did You Know?’ Fact Post
EN: “Macarons aren’t just pretty. They take 48 hours to perfect.”
FR: « Les macarons ne sont pas que jolis. Il faut 48h pour les sublimer. »
5 Reels
- Time-lapse: Croissant Rise
EN: “Watch the magic unfold…”
FR: « Regardez la magie opérer… » - Customer Reactions
EN: “Taste test: That face says it all.”
FR: « Dégustation : Son visage en dit long. » - Staff Behind-the-Scenes
EN: “Yes, it’s fun working here 😄”
FR: « Oui, c’est un plaisir de travailler ici 😄 » - Mini Recipe: Chocolate Ganache Tart
EN: “Can you guess the secret ingredient?”
FR: « Devinez l’ingrédient secret ! » - Voiceover Tour of the Shop
EN: “Welcome to our little corner of deliciousness.”
FR: « Bienvenue dans notre petit coin de délices. »
📲 5 Story Templates
- Poll – Sweet or Savory Today?
EN: “Which one are you craving?”
FR: « Laquelle vous tente aujourd’hui ? » - This or That: Pastry Edition
EN: “Croissant 🥐 or Pain au Chocolat 🍫?”
FR: « Croissant 🥐 ou Pain au Chocolat 🍫 ? » - Quiz: Guess the Ingredient
EN: “What gives our almond tart its soft texture?”
FR: « Qu’est-ce qui rend notre tarte aux amandes si moelleuse ? » - Flash Promo Countdown
EN: “20% off until 4PM today only! 🕒”
FR: « -20% jusqu’à 16h aujourd’hui seulement ! 🕒 » - CTA: Tag a Friend!
EN: “Tag a friend who owes you a pastry date 👇”
FR: « Identifie un ami qui te doit une pause gourmande 👇 »
Why This Strategy Works
- Save & Share Power: List-style carousels, quotes, and drool-worthy images built for virality
- Visual Storytelling: Posts are photo-forward and pastel-toned, evoking the charm of a Parisian bakery
- Local Love: Uses regional hashtags (#MTLeats, #QuebecPatisserie) and French/English cultural references
- Engagement Triggers: Story polls, carousel swipes, and comment prompts boost algorithm interaction
From Local to Loved
Note: These figures are benchmarked based on similar local coffee shop brands.
| Metric | Before | After |
| Avg. Engagement Rate | 2.5% | 7.1% |
| Profile Visits | 180/mo | 820/mo |
| Saves per Carousel | — | 63 |
| Story Taps Forward | —- | 2.4x increase |
Your content should be as irresistible as your offer.